Reservations Open
Dallas, Texas
Introducing the
America’s New Affordable Truck
$21,500+
Reservations Open · $25 · Refundable
Body-On-Frame
Architecture
Mechanical 4WD
Drive
Gasoline I4
Powertrain
6-spd MT / AT
Transmission
~600 mi / tank
Range
500,000 mi
Powertrain life
Texas, USA
Assembly
No Dealers
Sales
Three variants. One platform.
Seats
2
Doors
2
Signature
Steel Drop-Side Flatbed
Starting
$21,500
Now
$25 holds your place — fully refundable. Position set by reservation time.
Q4 2026
The production design and full lineup, unveiled — see exactly what you’re reserving.
2027
Pre-production trucks built, tested, and certified to federal standards.
2028
Reservations convert to orders in priority sequence — configure yours, earliest first.
Late 2028 / 2029
Trucks reach driveways in reservation order. Earliest in, first out.
Timeline targets · subject to change
0 lb
Payload
0 lb
Max towing
0″
Length
0″
Width
0″
Height
~0 mpg
Fuel economy
~0 lb
Curb weight
0 gal
Fuel tank
Engineering targets · subject to final validation
Starting price
REO Runabout
$21,500
Maverick
~$28,500
Slate
~$25,000+
Powertrain
REO Runabout
Gas I4, proven
Maverick
Turbo / hybrid
Slate
1 electric motor, RWD
Range
REO Runabout
~600 mi / tank
Maverick
~400+ mi / tank
Slate
150 mi (240 costs extra)
Refuel
REO Runabout
5 min, anywhere
Maverick
5 min, anywhere
Slate
~30 min fast · 5 hr at home
Seats
REO Runabout
Up to 6
Maverick
5
Slate
2 (5 costs extra)
Max towing
REO Runabout
4,500 lb
Maverick
Up to 4,000 lb
Slate
1,000 lb
4WD / off-road
REO Runabout
Mechanical 4WD
Maverick
Available AWD
Slate
None — RWD only
Big-ticket repair
REO Runabout
Mechanical – Affordable
Maverick
Hybrid battery
Slate
Battery pack $$$$
REO Runabout
Best value
Ford Maverick
Slate Truck
Starting price
$21,500
~$28,500
~$25,000+
Powertrain
Gas I4, proven
Turbo / hybrid
1 electric motor, RWD
Range
~600 mi / tank
~400+ mi / tank
150 mi (240 costs extra)
Refuel
5 min, anywhere
5 min, anywhere
~30 min fast · 5 hr at home
Seats
Up to 6
5
2 (5 costs extra)
Max towing
4,500 lb
Up to 4,000 lb
1,000 lb
4WD / off-road
Mechanical 4WD
Available AWD
None — RWD only
Big-ticket repair
Mechanical – Affordable
Hybrid battery
Battery pack $$$$
Competitor figures approximate · for comparison only
90% of new cars sold still run on gas — so that’s what we build. Coming late is deliberate: proven technology over the newest, putting more trucks in more American hands at a lower price.
~600 mi range · 5-min refuel
Not a retro rehash — an entirely new vehicle with one constraint above all others: reliability. A naturally aspirated gas four, body-on-frame, mechanical 4WD, built to run past a half-million miles.
500,000-mile powertrain
Levers, rockers, and real analog gauges. One small screen for diagnostics and CarPlay — nothing more. No subscriptions. No feature locks. Ever.
Mechanical-first cabin
Every panel off in under five minutes with common tools. Plain-English diagnostics on a $30 scanner. A 20-year public parts catalog at fair prices. No parts-pairing — in writing.
Owner-serviceable
Sold direct online. No dealer markups or unnecessary fees.
No dealers means more money in your pocket
Designed, certified, and assembled in America. The story isn’t the badge — it’s the supply chain, true at the factory gate.
32.7767° N · 96.7970° W
A letter from REO
There’s a vehicle missing from the American market — small enough for a real garage, cheap enough to skip the seven-year loan, built well enough to outlast it. Here’s why we’re bringing REO back to build it.
1901
Ransom E. Olds builds the Curved Dash Runabout — America’s first mass-produced car. $650, about $25,000 today.
1905
Pushed out of Oldsmobile, Olds founds REO under his own initials.
1915
The REO Speed Wagon arrives — the ancestor of the modern pickup.
1975
REO closes after seventy years of honest American trucks.
2026
REO returns to build the affordable American truck no one else will.
No automaker has ever done this — and that’s exactly the problem. We’re the first to put parts and community in the open, because this truck should belong to the people who drive it, not to a profit machine built on gatekeeping. We earn through transparency and relationships that work both ways. Here, the OEM is your friend.
Right to repair, stocked.
Buy direct — opens with launch
Run by us. We actually listen.
Reservation holders get into the Owners’ Club first
Coverage from the field
Article
Jun 27, 2026
Hagerty
Hagerty traces the compact truck’s past and future, including REO’s push for a simple, affordable American pickup.
Article
Jun 24, 2026
Top Gear
Top Gear covers REO’s planned Texas-built Runabout lineup, body-on-frame construction, manual transmission, and direct-to-consumer pricing.
Article
Jun 22, 2026
Road & Track
Road & Track speaks with REO’s CEO about the Ameri-Kei idea, gas powertrains, manual gearboxes, and the open-source ownership approach.
Curated links · newest coverage first
Field Issue
$27.50
Structured black snapback with the REO mark up front.
$27.50
First-run REO tee for the people bringing simple trucks back.
Size
$27.50
Lightweight technical cap for shop days, trail days, and long hauls.
Cart
Add a hat or tee to start a separate Stripe checkout.
U.S. shipping only. Due to demand, it may take up to 60 days to receive your merch. Purchases are optional and do not affect your reservation position.
Contact
Press, suppliers, partners, and the merely curious — we read every message and answer fast. Want a truck? Reserve yours for $25.
Coverage, interviews, and image assets.
Manufacturing, components, and capital.
Questions, ideas, and everything else.
The affordable American truck — gas, mechanical, body-on-frame. Engineered to run 500,000 miles. Built in Texas, sold direct.
Dallas, Texas · Reborn 2026
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