Most developers treat portfolios as a side project.
I decided to treat mine like infrastructure.
👉 Live: https://www.anshu.uk/
🧠 The Problem: You Don’t Exist on Google
Search “Anshu” and you’ll see:
Academics
Chefs
Consultants
Random profiles
There are hundreds of people with the same name across industries. ()
If you don’t actively build your presence, Google assigns your identity for you.
⚙️ The Strategy: Treat Your Name Like a Product
Instead of building just another portfolio, I approached this as:
“How do I rank my name like a startup ranks its product?”
So I bought:
Anshu Sharma | Software Engineer | Golang • MERN • Microservices • Kafka • Temporal
Engineering scalable backend ecosystems using Golang, MERN, Kafka, Temporal, and cloud-native tooling.
anshu.uk
Short. Clean. Memorable. Brandable.
🏗️ What I Built
The site is not just a portfolio — it’s a central identity hub.
Core components:
👨💻 About (clear positioning)
🧠 Tech stack (Golang, microservices, distributed systems)
🚀 Projects (proof of execution)
🔗 External links (GitHub, LinkedIn)
Everything points back to one thing:
“This is the Anshu you’re looking for.”
🔗 Why a Personal Domain Matters
- You control your SEO surface
Platforms like LinkedIn or GitHub:
You don’t own them
You don’t control ranking fully
Your domain = your authority layer
- Google understands entities, not just pages
When everything links together:
anshu.uk → GitHub → LinkedIn → Articles → Backlinks
Google starts treating you as a single entity
- It compounds over time
Unlike social media posts:
Blog posts rank for years
Backlinks increase authority
Your name becomes searchable
📈 The Real Goal (Not Just a Portfolio)
I’m not trying to “have a website”.
I’m trying to:
Rank for “anshu developer”
Then “anshu golang”
Eventually just “anshu”
This is a long-term SEO play (6–12 months minimum).
🧱 What Most Developers Get Wrong
They:
Build a portfolio once
Never update it
Don’t distribute content
Don’t build backlinks
Result:
Dead site. Zero traffic. No discoverability.
🚀 My Execution Plan
Phase 1 — Foundation
Domain + portfolio
Clean positioning
Phase 2 — Content Engine
Articles on:
Microservices
Kafka / Temporal
Backend scaling
Phase 3 — Distribution
Dev.to
Medium
GitHub
Communities
Phase 4 — Backlinks
Guest posts
Open source
Mentions
🧠 Key Insight
You don’t become searchable by accident.
You become searchable by:
Repetition
Authority
Distribution
⚠️ Reality Check
This is not a hack.
No shortcuts
No instant ranking
No AI spam
This is:
Consistent output + strategic positioning
📌 Final Thought
If your name is common, you have two options:
Compete randomly
Systematically dominate your niche
I chose the second.
If you’re a developer and don’t own your name yet:
You’re building on rented land.