The company didn’t say if or when it would roll out more broadly to international markets.
The addition is yet another example of Google attempting to find product-market fit in terms of making AI appealing to consumers — in this case, by automating tedious tasks and helping people manage what are now often sizable photo libraries.
The move comes at a time when the AI industry is reckoning with the fact that it hasn’t properly sold the promise of AI to consumers. This week, OpenAI CEO Sam Altman toldBloombergthat the industry has not “done a terrible job” communicating the benefits of technology, which has led to backlash from communities around the world.
Announcements like this from Google are part of the problem. While they may make certain tasks easier, on their own, such features don’t seem revolutionary or even, really, necessary. (It’s notthatdifficult to make a photo album after all.) But the competitive nature of the AI industry is pushing companies to promote every AI-infused upgrade, no matter how small, instead of waiting until the company can tell a broader story about how AI has shaped its software for the better.
To use Gemini Spark with Google Photos, you’ll need to first connect Google Photos to Gemini, then toggle on Spark in the top corner of the Gemini app, and enter your prompt.
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