FAQ content vs FAQ schema — what actually helps more for SEO today?

While working on AllInOneTools, I’ve been thinking about FAQ sections from an SEO + AI perspective.

Earlier, the common advice was:

👉 Add FAQ schema to get rich results.

But now with AI Overviews and answer-based search, things feel different.

Because AI seems to care more about:

• clear questions
• simple answers
• structured content

Not just schema markup.

So now I’m wondering:

👉 Is the real value in the content itself, not the schema?

From what I’ve seen:

• FAQ content helps with understanding + context
• Schema helps with formatting + visibility

But AI might prioritize:

👉 clarity over markup

Now I’m curious 👇

What do you think matters more today?

• Well-written FAQ content
• FAQ schema markup
• Or both equally?

Have you seen any real difference in results?

Would love to hear real experiences.